10 Smart Tips for Choosing Custom Promotional Keychains That People Actually Keep

Keychains are small in size but big in marketing potential. When chosen well, a keychain becomes more than a simple giveaway — it becomes a pocket-sized brand ambassador. If you’re planning to order custom promotional keychains, these 10 tips will help you create something that’s not only eye-catching, but also useful and memorable.

1. Start with the Purpose

Think beyond quantity. Are these keychains for trade shows, client thank-yous, or new product launches? Knowing the "why" behind the giveaway helps shape both design and messaging.

2. Material Matters

The texture and feel of a keychain can influence how long someone keeps it. Want sleek and durable? Consider Metal Keychains. Looking for something classic and refined?